Why Wool?

We source all of our wool through the Wool mark Company, the global authority on Merino Wool. 100% natural, renewable and biodegradable, Australian Merino wool is famous worldwide for its next-to-skin softness, strength, innate versatility and technical benefits.

Woolloomooloo Shoe Merino Wool Sneakers

wool is naturally breathable and lightweight

Super fine Australian merino wool is one of the most sought after materials in the world. It is super light weight and breathable due to it’s extremely fine fibers. When temperatures rise, wool can feel up to two times cooler than synthetic fabrics thanks to its ability to transfer moisture away from the skin. In fact, wool can absorb 25% more moisture than synthetic fabrics meaning that when you sweat your feet won’t feel sweaty and clammy. In the chillier months, wool works to insulate your skin from the cold environment, thus keeping your feet warmer. It's not magic, it's the natural 3D crimp of the wool fibers that traps pockets of still air. All of this means you can wear your wool shoes all your round! (Good news for us, even better news for you.)

wool is naturally odor resistant and washable

Wool is a hygroscopic fiber. That's a big, fancy word that just means it readily absorbs moisture (up to 35% of its own weight!). This helps to keep your feet drier and thus prevents the build-up of sweat, bacteria and unpleasant smells. The wool traps the moisture within the fiber's structure and prevents it from coming into contact with microbes, which is actually what causes your sweat to become smelly! Therefore, the texture of the fibers allow no build up of odor, so you can wear your shoes without socks and for a longer period of time. It's a give and take relationship, though. When washed, the wool releases any odor it was clinging onto!

wool is 100% natural and renewable

Synthetic fabrics are manufactured in a factory using non-renewable fossil energy. Wool is produced by sheep who consume water, air, sunshine and grass. Enough said.