Why Wool?

We source all of our wool through the Wool mark Company, the global authority on Merino Wool. 100% natural, renewable and biodegradable, Australian Merino wool is famous worldwide for its next-to-skin softness, strength, innate versatility and technical benefits.

Woolloomooloo Shoe Merino Wool Sneakers

wool is naturally breathable

When temperatures rise, wool can feel up to two times cooler than synthetic fabrics thanks to its ability to transfer moisture away from the skin. In fact, wool can absorb 25% more moisture than synthetic fabrics. In the chillier months, wool works to insulate your skin from the cold environment, thus keeping your feet warmer. It's not magic, it's the natural 3D crimp of the wool fibers that traps pockets of still air. All of this means you can wear your wool shoes all your round! (Good news for us, even better news for you.)

wool is naturally odor resistant

Wool is a hygroscopic fiber. That's a big, fancy word that just means it readily absorbs moisture (up to 35% of its own weight!). This helps to keep your feet drier and thus prevents the build-up of sweat, bacteria and unpleasant smells. It's a give and take relationship, though. When washed, the wool releases any odor it was clinging onto! Brilliant.

wool is 100% natural and renewable

Synthetic fabrics are manufactured in a factory using non-rewable fossil energy. Wool is produced by sheep who consumer water, air, sunshine and grass. Enough said.