Our Name

Why Woolloomooloo?

Woolloomooloo is a suburb sprawling along the coast of Sydney Harbor.  The name comes from an aboriginal word, meaning “Land of Plenty”.Once a port for fish markets, wool distribution and trade, Woolloomooloo has since been through a gentrification process that expanded the inner city of Sydney. 

It is now a bustling, contemporary area built around a Finger Wharf development that houses retail, coffee shops, bars and restaurants.

Sustainable, Washable, Lovable.  Woolloomooloo Shoe.

James and Paul bring all of this together, with their contemporary spin on the Athleisure footwear market. Experience the ultimate woolen shoe product, digitally knitted with the finest Australian merino wool available.