Our Story

G’day … Our founders, James and Paul were born and raised in Australia. They grew up in Sydney and love everything about the culture and energy this amazing city brings.

Searching for sustainability:

Having been in the footwear industry for a combined 40 years, James and Paul, were shocked at the lack of commitment this industry makes to environmental impact.  They set out to build a shoe company that was using natural and renewable materials and are committed to reducing non-renewable fossil energy and focused on protecting our environment.

Coupling their concern for a more sustainable planet and their passion for quality footwear, Woolloomooloo Shoe was born.

Our Love for wool:

Supporting Australian sheep farmers, the environment, and the community they live in is something we are so passionate about! Australian Merino wool is one of the most sought-after raw materials for manufacturing and we have figured out a way to digitally knit this beautiful product into lightweight, breathable, washable, sustainable shoes.


We source all of our wool through the Woolmark Company, the global authority on Merino Wool. 100% natural, renewable and biodegradable, Australian Merino wool is famous worldwide for its next-to-skin softness, strength, innate versatility and technical benefits.


Here’s something you can’t do with most of the shoes in your closet: throw ’em in the washing machine.

Our shoes are 100% washable. Follow the instructions below and your Woolloomooloo Shoes will be looking good as new in no time.

Take out the laces and the comfort insole, squirt a little Wool Cleaner on the upper and put it on a gentle cycle with cold water. Let them air dry and they are good to go.


It’s really knitting that makes the difference!

Wool is supposed to be knitted….not served up in a compressed blanket like material like boiled wool.  You just get way more out of wool when it’s knitted…..it is more breathable….(duh…cause of the holes) and has natural elasticity like a sweater or Merino suit.

Ever wear a boiled wool sock... no cause they don’t exist.


We’ve been in the comfort shoe industry for over 50 years combined….and really know what it takes to build a comfortable shoe.  Something that combines flexibility, lightweight, breathability and support.